David Costello
Chief Executive Officer
David is our Senior Franchise Development Consultant and Project Manager. He has worked in Franchising since 1997 initially as Franchise Manager and later as Head of Franchising with NatWest Bank in London where he became recognised as a leading authority on the sector, both domestic and international.
He later established a London office for one of the UK’s top franchising consultancy brands as well as running his own companies involved in franchise development and training. He has also undertaken interim Director of Franchising and business development roles in the UK and Australia. In 2021, he was awarded the Verified Franchising Professional accreditation by the UK’s Quality Franchise Association.
Clayton Treloar
Business Consultant
Clayton has been a dedicated leader in the franchising industry since 1995. In 2014 he was appointed CEO of the MBE Australia franchise. He now leads the national operation overseeing a growing network of over 40 locations. He holds the prestigious Certified Franchise Executive (CFE) designation underscoring his commitment to franchise excellence and professional development. He currently serves as a Board Member of the Franchise Council of Australia (FCA) and is the President of the FCA WA Committee.
In 2025, Clayton was recognised as one of Australia’s Top 30 Franchise Executives, a testament to his industry impact and leadership. Known for his strategic mindset, he brings a wealth of experience in scaling franchise systems through a disciplined focus on people, process and product.
Juan Perez
Legals
Juan is our ‘go to’ man for legal work and advice including the drawing up of franchise and licensing agreements, commercial contracts and disclosure materials. He has over 25 years’ experience in operating businesses and has held executive posts in the banking sector.
He also runs his own law practice, Quest Legal, to share his corporate background and growth-focused mindset. Juan provides personalised, commercial, practical business and regulatory advice to clients.
Paul Kasper
Franchisee Recruitment
A highly experienced Franchise Sales & Recruitment Manager, Paul is results-driven and committed to delivering high-quality outcomes. He enjoys a reputation for being well-organised, enthusiastic and hard working.
As a highly effective communicator, Paul displays a positive and approachable manner which ensures a harmonious working relationship. Paul uses the knowledge gained through continual learning to bring improvements to the sales & recruitment process.
Liza-Jayne (LJ) Loch
Public Relations
LJ is our Public Relations specialist and brings extensive knowledge in franchising gained through working with a range of franchise networks over close to two decades. She is CEO of Alpha Consult and brings almost three decades of experience in helping organisations, causes and individuals successfully grow their profiles and accentuate their positive proactively and reactively.
She is also a highly respected reputation management and amplification expert.
Es Chandra
Digital Strategy for Franchise Growth
Es is the Founder of Glide Agency, a Perth-based digital agency with 18 years’ experience. He specialises in ROI-driven marketing for national franchise networks, combining paid media, geo-targeting, local SEO, and websites with clear tracking and analytics.
Es understands the need for brand building and consistency, increasing foot traffic, local lead generation, and performance accountability. His strategic, no-fluff approach helps franchise brands scale smarter and support franchisees with proven, measurable marketing systems.
Penny Hopkinson
Systems and Operations Manual Consultant
Penny Hopkinson is the founder of Manual Writers International® and Manual Magic AI Ltd and a Companion of the British Franchise Association (2011). She helps franchisors capture IP fast, to standardise excellence, and scale with confidence. Her book, Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed, published in 2023, is the definitive guide to transforming the traditional, text-heavy operations manual into a dynamic, engaging knowledge-sharing environment where teams participate, learn and thrive. Her simple three-step approach powers Manual Magic AI® — her “Done with You, Done by You” AI-assisted platform. Manual Magic AI® doesn’t replace the human touch; it amplifies the expertise behind it by turning scattered IP into clear, text-based SOPs and crisp storyboards for ‘how to’ videos, accelerating onboarding and micro-learning using QR codes.
Troy Figliomeni
Accountancy, Tax and Corporate Structuring
Troy is a Director at Armada Accountants & Advisors with over 25 years’ experience in public practice. He advises a range of businesses and specialises in providing company taxation and compliance, tax planning, asset protection and wealth creation.
Troy also has strong expertise in supporting international businesses trading in Australia and has particular experience with businesses in the Retail sector.
Dee-Anne Rowe
Director
Dee-Anne is the Co-Founder and Director of the new Franchise Australia business. An experienced Perth businesswoman, she previously successfully ran her own relocations company. Dee-Anne keeps the back office running smoothly and provides first class support to our clients and team.
Simon - 79DESIGN
Website Guru
Simon has been our website design expert since we launched this very website. He’s been in the industry for a long time, so knows the ins and outs, plus the pros and cons of various website needs, and routes. He’s our man for anything website or hosting related.
Having worked on big corporate websites to much smaller ones too, his experience in this field would prove invaluable to any franchise business.